From seasoned professionals to stay-at-home parents, to fitness gurus, a new wave of influencers is captivating audiences with their unique perspectives, authentic voices, and often, a healthy dose of humor. This article explores the rise of these notable midlife influencers who are redefining success on their own terms.
Midlifers have a ton of experience to share and lately, they have been creating their own platforms to share it on social media. As content creators on social media, these midlifers are sharing their wealth of knowledge, inspiring journeys, and lived experience in various fields.
Here’s a closer look at some notable midlife influencers:
1. Roopali Agarwal
An architect by training and a makeup artist by passion, Roopali Agarwal has successfully transitioned into a thriving entrepreneur and social media influencer. With over 106,000 Instagram followers, she shares engaging videos featuring her family, her husband and two daughters. Roopali has leveraged her platform to build a business centered around handcrafted sarees and jewellery.
Insta handle: rockonroops
2. Dr. Sushma Pachauri
Having lost over 40 kgs, Dr. Sushma Pachauri managed to turn her life around and become a prominent fitness and nutrition coach. She has leveraged social media to create an engaging community with over 35,000 subscribers. She posts motivating videos featuring her workout routines and showcases inspirational stories of some of the people she helps get fit.
Insta handle: Sushma.pachauri
3. Luke Coutinho
Known for his expertise in dietary and lifestyle changes, Luke Coutinho has built a supportive online community of over 650,000 followers. His content focuses on helping individuals understand dietary choices that suit their personal health needs. He also periodically conducts live sessions and even crafts various challenges to keep the community well engaged.
Insta handle: luke_coutinho
4. Dr Pal Manickam
Known for his simple videos on enhancing gut health and eating right – Dr. Pal has a huge fan following across his social media channels. Known as the doctor with a funny bone, Dr Pal very effectively communicates with his subscribers using humour to make his point. With over 1000 videos on his Instagram page, Dr Pal’s engaging content is a huge hit with the audience.
Insta handle: dr.pal.manickam
5. Sameera Reddy
Former actress Sameera Reddy, known as Messy Mama, has created a vibrant community for mothers post-motherhood. With over 1.8 million followers, she promotes mompreneurs and addresses issues that resonate with mothers, all while maintaining an engaging and fun online presence.
Insta handle: reddysameera
6. David Warner
Cricket star David Warner extends his charisma beyond the pitch to social media, where he entertains over 10.8 million subscribers. His relatable family videos, often featuring dance reels with his wife and three kids, showcase the lighter side of parenting. He is also a big entertainer, especially vibing to films and songs of movies from the south.
Insta handle: davidwarner31
7. Harish Bali
A techie turned blogger is how Harish Bali describes himself. What started as a one-off blog a few years ago has today blossomed into a full-fledged career. Harish enjoys food and travel and has combined these interests on his social media platforms. With over 300k subscribers across channels, Harish makes content that is both easy to consume and informative.
Insta handle: visa2explore
8. Krish Ashok
A master storyteller, Krish Ashok uses this skill to debunk the many myths that surround food. A trained electronics engineer and author of Masala Lab: The Science of Indian Cooking, Krish is very popular on social media and has more than one million followers. From videos about the history of food to understanding the science behind it, he puts out content filled with interesting nuggets and trivia.
Insta handle: _masalalab
The emergence of these midlife influencers highlights a broader trend where individuals in their 40s to 60s are not only finding their voices but are also creating impactful content that resonates with diverse audiences. This shift reflects a growing recognition of the value that experienced voices bring to the digital landscape, challenging traditional notions of success and influence in the modern age.
